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What Are Bundles?

Learn how Frequently Bought Together bundles can increase your average order value

Tom Nipravsky avatar
Written by Tom Nipravsky
Updated over a month ago

Bundles in Triom let you group complementary products together and offer discounts when customers buy them as a set. This "Frequently Bought Together" approach is proven to increase average order value.

How Bundles Work

When a customer views a product, they see a bundle widget showing:

  • The product they're viewing (source product)

  • 2-4 recommended complementary products

  • Checkboxes to select which items to add

  • Combined price with bundle discount

  • Single "Add All to Cart" button

Customers choose which items they want and add them all at once.

Bundle Styles

Triom offers two visual styles for Frequently Bought Together bundles:

Modern Style

A clean, contemporary layout with:

  • Card-based product display

  • Prominent product images

  • Sleek checkbox selection

  • Modern pricing display

Best for: Stores with minimalist or modern themes

Classic Style

A traditional FBT layout with:

  • Amazon-style horizontal arrangement

  • Plus signs (+) between products

  • Compact product cards

  • Familiar shopping experience

Best for: Stores where customers expect traditional e-commerce patterns

Bundle vs. Regular Widgets

Feature

Bundle Widget

Regular Widget

Selection

Checkbox per product

Add individual items

Discount

Buy-together discount

Per-item discount

Add to cart

All selected at once

One at a time

Best for

Complementary products

Related products

Example Use Cases

Fashion Store

Customer views a dress:

  • Bundle includes matching shoes, bag, and jewelry

  • "Complete the Look" with 15% off when buying 3+ items

Electronics Store

Customer views a laptop:

  • Bundle includes case, mouse, and keyboard

  • "Work From Home Setup" with $50 off the bundle

Beauty Store

Customer views a moisturizer:

  • Bundle includes cleanser, toner, and serum

  • "Complete Skincare Routine" with 20% off

Home Goods Store

Customer views a couch:

  • Bundle includes throw pillows and blanket

  • "Living Room Refresh" with 10% off

Bundle Discounts

Bundles use tiered discounts where the discount increases as customers add more items:

  • Buy 2: 5% off

  • Buy 3: 10% off

  • Buy 4+: 15% off

You can configure multiple tiers with either percentage or fixed amount discounts for each tier. See Setting Up Tiered Bundle Discounts for detailed configuration instructions.

Where Bundles Appear

Bundles work best on product pages where you can show complementary items for the specific product being viewed.

Bundles are displayed as embedded widgets within your page layout. Use the Shopify theme editor to place them on product pages.

Next Steps

Ready to create your first bundle?

  1. Create a bundle - Follow our step-by-step guide

  2. Set up discounts - Configure your bundle pricing

  3. Customize the design - Use themes for consistent styling

  4. Add to your store - Place the widget on product pages

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