Actions determine WHAT products your widget shows. They answer: "Which products should appear in this widget?" Actions include selecting products via AI recommenders, manually including products, and filtering results.
How Actions Work
Actions run in sequence:
Selection actions pick products to include (recommenders or manual selection)
Filter actions remove products from the list
You can use multiple actions together to build your perfect product list.
Recommender Actions
Use the Use Recommender action to leverage AI-powered product selection.
Most Viewed
Show products with the highest view counts.
How it works: Tracks product page views and ranks by popularity.
Best for: "Popular right now" sections, trending products
Similar Items
Show products with similar attributes to the current product.
How it works: AI analyzes product attributes (type, tags, vendor, price) to find similar products.
Best for: "You might also like" on product pages, alternatives
Frequently Bought Together
Show products commonly purchased with the trigger product.
How it works: Uses AI and purchase history to find products bought in the same orders.
Best for: Post-add-to-cart upsells, bundle suggestions, product page cross-sells
Customers Who Viewed Also Viewed
Show products commonly viewed alongside the current product.
How it works: Our AI analyzes co-browsing patterns to find products frequently viewed in the same session.
Best for: Product page recommendations, discovery
Recommended for You
Personalized recommendations based on individual customer behavior.
How it works: Our AI analyzes the customer's browsing history, past purchases, and many other touch points to suggest relevant products.
Best for: Personalized homepage sections, logged-in customer experiences
Best Sellers
Show top-selling products.
How it works: We analyze sales data and identify your best-performing products.
Best for: Social proof, homepage recommendations, "Top picks" sections
Recently Viewed
Show products the customer recently viewed.
How it works: Tracks browsing history and displays recently seen items.
Best for: Re-engagement, "Continue browsing" sections
Buy It Again
Show products the customer has previously purchased.
How it works: Analyzes purchase history to suggest replenishment items.
Best for: Repeat purchase reminders, consumable products, subscription alternatives
Product Inclusion Actions
Manually add specific products to your widget.
Include Products
Select specific products to show in the widget.
Settings:
Products: Search and select individual products
Example: Always show your flagship products
Best for: Featured items, promotional products, curated selections
Include Collections
Add all products from specific collections.
Settings:
Collections: One or more collections to include
Example: Include products from "Summer Collection"
Best for: Seasonal recommendations, collection-based upsells
Include Products by Tags
Add products that have specific tags.
Settings:
Tags: One or more tags to match
Example: Include products tagged accessory or gift-idea
Best for: Category-based recommendations, cross-category upsells
Filter Actions
Remove products from your selection to refine results.
Exclude Products
Remove specific products from results.
Settings:
Products: Select individual products to exclude
Use case: Never show recalled items or products you don't want to promote
Exclude Out of Stock
Only show products that are currently available.
How it works: Checks inventory and removes products with zero stock.
Best for: Avoiding customer frustration, improving conversion rates
Exclude Products with Tags
Remove products that have specific tags.
Settings:
Tags: One or more tags to exclude
Example: Exclude products tagged discontinued or staff-only
Use case: Never show clearance items in premium recommendations
Exclude Source Product
Don't show the product the customer is currently viewing.
Why: Showing the same product they're looking at isn't helpful.
Filter by Price
Only show products within a price range.
Settings:
Minimum price: Products must cost at least this amount
Maximum price: Products must cost no more than this amount
Use case: Match price expectations, show affordable add-ons, premium upsells
Combining Actions
Build sophisticated product selections by combining multiple actions.
Example: Cross-Sell Setup
Use Recommender: Frequently Bought Together
Exclude Source Product: Yes
Exclude Out of Stock: Yes
Filter by Price: $10 - $50
Result: Shows products frequently bought together that are in stock, in the $10-50 range, excluding the current product.
Example: Homepage Best Sellers
Use Recommender: Best Sellers
Exclude Out of Stock: Yes
Exclude Products with Tags:
hidden,staff-only
Result: Shows your best-selling products that are available and not hidden.
Example: VIP Customer Recommendations
Include Collections: VIP Exclusive Collection
Exclude Out of Stock: Yes
Filter by Price: Greater than $100
Result: Shows in-stock products from the VIP collection priced over $100.
Example: Budget-Friendly Add-Ons
Use Recommender: Similar Items
Filter by Price: $0 - $25
Exclude Source Product: Yes
Exclude Out of Stock: Yes
Result: Shows similar products under $25 that are in stock.
Example: Complementary Products by Tag
Include Products by Tags:
accessory,add-onExclude Source Product: Yes
Exclude Out of Stock: Yes
Result: Shows all products tagged as accessories or add-ons.
Action Priority
Actions run sequentially based on the order they are set. You can drag and drop actions to change their order.
How it works:
Actions execute from top to bottom
Each action builds on the results of previous actions
Selection actions add products to the list
Filter actions remove products from the list
Example order:
Use Recommender: Frequently Bought Together → Gets initial products
Exclude Source Product → Removes current product
Exclude Out of Stock → Removes unavailable items
Filter by Price → Keeps only products in range
Recommender | Best Use Case | Requires |
Most Viewed | Trending sections | View taking data |
Similar Items | Product page alternatives | Current product context |
Frequently Bought Together | Cart upsells, bundles | Purchase history |
Customers Who Viewed Also Viewed | Product discovery | Browse history data |
Recommended for You | Personalized homepages/product recommendations | Customer browse/purchase history |
Best Sellers | Social proof, homepages | Sales data |
Recently Viewed | Continue browsing | Session tracking |
Buy It Again | Replenishment | Customer purchase history |