This glossary explains every metric you'll find in Triom analytics. Understanding these numbers helps you make better decisions about your widgets.

What it is: The number of times a widget was displayed to customers.

How it's counted: Each time a widget loads on a page, it counts as one view. If a customer refreshes the page, that's another view.

Why it matters: Views show reach. Low views mean the widget isn't being seen—check placement and page traffic.

What it is: The number of times customers added a product to cart from a widget.

How it's counted: Each time a customer clicks "Add to Cart" on a product within the widget, it counts as one add-to-cart action.

Why it matters: Add to carts show purchase intent. High views but low add-to-carts may indicate relevance or product selection issues.

What it is: The percentage of widget views that resulted in add-to-cart actions.

Formula: (Add to Carts / Views) x 100

Example: 100 add-to-carts from 2,000 views = 5% CTR

Benchmarks:

Why it matters: CTR measures how compelling your widget is. Low CTR suggests relevance or design issues.

What it is: Total revenue from orders containing products added to cart from the widget.

How it's calculated: Sum of (price x quantity) for all widget-attributed order line items.

Why it matters: The bottom line—shows actual business impact.

What it is: Revenue minus any discounts applied through the widget.

Formula: Revenue - Discounts Given

Why it matters: Shows true profit contribution after accounting for promotional costs.

What it is: Total value of discounts applied through widget purchases.

How it's counted: Sum of all discount amounts from widget-attributed order line items.

Why it matters: Helps calculate ROI and ensure discounts are driving profitable sales.

What it is: Average revenue generated per widget view.

Formula: Revenue / Views

Example: $500 revenue from 10,000 views = $0.05 per view

Why it matters: Helps compare widgets regardless of traffic. Higher is better.

What it is: Number of completed orders that included at least one widget-attributed product.

How it's counted: Unique orders where a customer added a product to cart from the widget and completed the purchase.

Why it matters: Direct measure of widget effectiveness at driving sales.

What it is: Percentage of widget views that led to purchases.

Formula: (Orders / Views) x 100

Benchmarks:

Why it matters: Shows overall widget effectiveness from view to purchase.

The conversion funnel shows how customers move through the purchase journey:

Use the funnel to identify where customers drop off and optimize accordingly.

What it is: Average value of orders containing widget products.

Formula: Revenue / Orders

Example: $5,000 revenue from 100 orders = $50 AOV

Why it matters: Compare to store's overall AOV. Widget AOV should be higher (since widgets add products to orders).

Widget AOV: Average order value for orders with widget-attributed products.

Non-Widget AOV: Average order value for orders without widget-attributed products.

AOV Increase: The percentage difference between Widget AOV and Non-Widget AOV.

Formula: ((Widget AOV - Non-Widget AOV) / Non-Widget AOV) x 100

Why it matters: Shows how much widgets increase order value compared to orders without widget products.

Total revenue from orders with widget-attributed products.

Total revenue from all orders in your store.

Revenue from orders without widget-attributed products.

Formula: Total Revenue - Widget Revenue

Number of orders containing at least one widget-attributed product.

Total number of orders in your store.

Orders without any widget-attributed products.

Formula: Total Orders - Widget Orders

All key metrics show a percentage change compared to the previous period of equal length.

How it's calculated: ((Current Value - Previous Value) / Previous Value) x 100

Example: If you're viewing the last 7 days, the change compares to the 7 days before that.